





Metro location, generalist sales title, broad skillset, and mid-senior level raise candidate competition.
Requires FMCG general-trade and trade-marketing experience, limiting cross-industry transferability.
Explicit 12+ years, GT managerial experience, travel and language requirements increase screening strictness.
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Achieve monthly and annual national and zonal sales targets covering distribution, sales, profitability, merchandising, trade budget, accounts receivables, and new product targets.
Develop and implement strategies for existing, new, and under-developed trade channels/markets to maximize ISBN market potential.
Lead sales organization with clear OGSM and customer plans in close collaboration with Marketing; manage price levels and trade margins with countrywide price list implementation.
Minimum 7 years managerial experience in Sales and Trade-Marketing of branded consumer products in India with over 12 years in sales management (no B2B).
Graduate degree required; MBA preferred.
Experience managing teams of 6-8 and knowledge of sales and distribution plans, trade-marketing tools, and marketing plans.
Fluent in Hindi and English; willing to travel approximately 2 weeks per month.
Experienced in General Trade with working knowledge of Modern Trade; knowledge of Sri Lanka, Bangladesh, Nepal markets is an advantage.
Strong business acumen with strategic thinking, analytical and quantitative skills to drive insights from data.
Proven ability in project management, inter-functional networking, and effective communication to lead and motivate sales teams.