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Metro location, mid-seniority paid-media generalist role across many ad platforms increases applicant density.
Requires B2B SaaS/cybersecurity marketing experience and ABM familiarity, limiting cross-industry transferability.
Explicit 7+ years, B2B SaaS/cybersecurity experience, and mandatory platform expertise tighten filters.
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Lead the digital distribution strategy and execution for integrated marketing campaigns across paid search, paid social, programmatic, and emerging channels.
Manage end-to-end paid media programs including campaign builds, audience targeting, budget allocation, bidding, creative testing, tracking, and continuous optimization.
Develop and implement AI-powered workflows and automation tools to scale campaign execution, improve collaboration, and maximize engagement and qualified pipeline.
7+ years of hands-on experience managing paid media and performance marketing programs in B2B SaaS, cybersecurity, or enterprise technology.
Proven experience managing and optimizing campaigns using Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Reddit Ads, programmatic advertising tools, and similar platforms.
Demonstrated ability to independently build, launch, optimize, and scale campaigns from strategy through execution.
Work Experience Required: 7+ years
Experienced in driving engagement and qualified pipeline in complex B2B buying environments with a focus on account penetration.
Proficient in leveraging AI and automation tools to improve marketing efficiency and campaign effectiveness.
Skilled collaborator across Product Marketing, Brand, Campaigns, Field Marketing, Sales, and Marketing Operations for integrated demand generation programs.