Digital Marketing Manager
GEDU Global (company site, opens in a new tab)NoidaOn-siteDirect career pageEst. 6–12 LPA
Posted on 31 Aug
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Job description
Structured overview of role & requirements
About This Role
- Build and own the end-to-end B2B outbound engine including ICP definition, targeted prospect lists, cold email/LinkedIn outreach, and pipeline generation.
- Execute and optimize digital marketing campaigns across LinkedIn, Meta, and Google Ads supporting B2C programme acquisition and enrollment.
- Analyze campaign performance and maintain CRM, tracking, and reporting systems to drive measurable growth and commercial decisions.
Minimum Requirements
- Proven hands-on experience in B2B outbound and digital marketing with a track record of generating pipeline through cold outreach.
- Experience with outbound tools such as Apollo, Clay, Smartlead, Sales Navigator or equivalents.
- Experience managing digital campaigns on LinkedIn, Meta, and Google Ads with tracking of key metrics like CPL, CTR, conversion rate, and ROAS.
- Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Experienced in building and scaling measurable outbound sales pipelines with a data-driven and testing mindset.
- Comfortable owning the entire outbound process including messaging, deliverability, and campaign infrastructure without waiting for briefs.
- Preferably has domain knowledge in eLearning, professional education, SaaS or professional services, and international B2B exposure including UAE/Dubai or Malta markets.