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Common marketing manager role, metro location, and broad generalist skillset increase candidate competition.
Marketing skills are broadly transferable, but specialised B2B outbound expertise raises domain sensitivity to medium.
No years specified but mandates proven B2B outbound pipeline and tool experience, implying medium strictness.
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Build and own the end-to-end B2B outbound engine including ICP definition, targeted prospect lists, cold email/LinkedIn outreach, and pipeline generation.
Execute and optimize digital marketing campaigns across LinkedIn, Meta, and Google Ads supporting B2C programme acquisition and enrollment.
Analyze campaign performance and maintain CRM, tracking, and reporting systems to drive measurable growth and commercial decisions.
Proven hands-on experience in B2B outbound and digital marketing with a track record of generating pipeline through cold outreach.
Experience with outbound tools such as Apollo, Clay, Smartlead, Sales Navigator or equivalents.
Experience managing digital campaigns on LinkedIn, Meta, and Google Ads with tracking of key metrics like CPL, CTR, conversion rate, and ROAS.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in building and scaling measurable outbound sales pipelines with a data-driven and testing mindset.
Comfortable owning the entire outbound process including messaging, deliverability, and campaign infrastructure without waiting for briefs.
Preferably has domain knowledge in eLearning, professional education, SaaS or professional services, and international B2B exposure including UAE/Dubai or Malta markets.