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Tier-1 brand, mid-level generalist title, metro location, and broad partner-marketing requirements drive high competition.
Role requires SaaS partner-marketing experience, making cross-industry transfers limited and highly domain-specific.
Requires explicit 5+ years partner-marketing in SaaS and partner ecosystem experience, so moderately strict.
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Own and execute the APAC partner marketing strategy to drive market awareness, demand generation, and pipeline acceleration with strategic partners.
Develop and manage joint marketing plans and programs across digital, hybrid, and in-person channels aligned with sales and business priorities.
Manage relationships and collaborate with APAC partner sales, marketing teams, and global stakeholders to meet regional growth objectives and optimize marketing budget.
Minimum 5 years of partner marketing experience within software, SaaS, cloud, or technology sector.
Experience working with VARs, TSDs, GSIs, and BPOs partner types.
Strong understanding of partner go-to-market models, demand generation, and B2B sales cycles.
Willingness to travel approximately 30% across APAC.
Demonstrated ability to lead strategic partner marketing initiatives in a complex, fast-paced, multi-market APAC environment.
Proven track record collaborating with sales and partner account managers to develop joint marketing plans that drive pipeline and revenue.
Strong commercial acumen with program management skills and capacity to influence cross-functional stakeholders globally and regionally.