Account Manager - Ad-tech (App Marketing)
Social Donut2–5 yrsMumbaiOn-siteDirect career pageEst. 6–12 LPA
Posted on 31 Aug
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Job description
Structured overview of role & requirements
About This Role
- Own day-to-day client relationships and be the primary point of contact for mobile app marketing accounts.
- Manage and optimize user acquisition campaigns across performance marketing channels using attribution platforms like AppsFlyer or Adjust.
- Prepare and present campaign performance reports with actionable business insights, coordinating with media buying and internal teams to drive account growth and budget management.
Minimum Requirements
- 2-5 years experience in digital or performance marketing with relevant app marketing experience.
- Prior experience managing mobile app user acquisition campaigns or app marketing accounts.
- Hands-on familiarity with mobile attribution and measurement platforms such as AppsFlyer, Adjust, Branch, or Singular.
- Strong Excel and Google Sheets skills with excellent client communication and presentation abilities.
Ideal Candidate Profile
- Experience managing international or multi-geography mobile app campaigns with a commercial mindset towards budgets, revenue, and account expansion.
- Strong understanding of app marketing metrics (CPI, CPA, ROAS, LTV) and ability to interpret data into actionable recommendations.
- Demonstrated ability to upsell, cross-sell and grow existing mobile app accounts, preferably with exposure to programmatic advertising, DSPs, or affiliate marketing.