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Mid-level title and 2–5 years plus metro demand increase competition, but niche app-marketing skills temper density.
Transferable across digital marketing but requires specific app attribution and user-acquisition expertise.
Explicit 2–5 years plus mandatory app-marketing and attribution tool experience creates moderate filtering.
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Own day-to-day client relationships and be the primary point of contact for mobile app marketing accounts.
Manage and optimize user acquisition campaigns across performance marketing channels using attribution platforms like AppsFlyer or Adjust.
Prepare and present campaign performance reports with actionable business insights, coordinating with media buying and internal teams to drive account growth and budget management.
2-5 years experience in digital or performance marketing with relevant app marketing experience.
Prior experience managing mobile app user acquisition campaigns or app marketing accounts.
Hands-on familiarity with mobile attribution and measurement platforms such as AppsFlyer, Adjust, Branch, or Singular.
Strong Excel and Google Sheets skills with excellent client communication and presentation abilities.
Experience managing international or multi-geography mobile app campaigns with a commercial mindset towards budgets, revenue, and account expansion.
Strong understanding of app marketing metrics (CPI, CPA, ROAS, LTV) and ability to interpret data into actionable recommendations.
Demonstrated ability to upsell, cross-sell and grow existing mobile app accounts, preferably with exposure to programmatic advertising, DSPs, or affiliate marketing.