Paid Media & Search Marketing Manager
Vectra AI (company site, opens in a new tab)7+ yrsBengaluruOn-siteDirect career pageEst. 20–35 LPA
Posted on 31 Aug
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Job description
Structured overview of role & requirements
About This Role
- Own and execute the digital distribution strategy across paid search, paid social, programmatic, and emerging channels to drive integrated campaign activation and engagement.
- Manage end-to-end paid media campaigns including strategy, audience targeting, budget, bidding, creative testing, tracking, and optimization to maximize qualified pipeline.
- Develop and refine AI-powered workflows and automations for campaign execution, collaborate cross-functionally to optimize conversion and continuously improve performance outcomes.
Minimum Requirements
- 7+ years of hands-on experience managing paid media and performance marketing programs in B2B SaaS, cybersecurity, or enterprise technology.
- Proven experience with platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Reddit Ads, and programmatic advertising tools.
- Demonstrated ability to independently build, launch, optimize, and scale digital campaigns from strategy through execution.
- Experience leveraging AI tools and automation to improve marketing efficiency and campaign execution.
Ideal Candidate Profile
- Strategic and execution-focused marketer with strong operational skills in performance marketing and campaign management across multiple digital channels.
- Experienced in complex B2B buying environments, driving engagement and qualified pipeline through integrated demand generation.
- Skilled in using AI and automation technologies to enhance marketing processes and cross-functional collaboration, with comfort working in fast-evolving tech marketing environments.