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Multi-channel senior paid role in Bangalore with broad technical scope, making it highly competitive.
Core paid-media skills are transferable, but B2B SaaS/ABM and security experience increases domain specificity.
Requires 7+ years, specific B2B SaaS paid-media experience and multi-platform technical expertise.
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Own and execute the digital distribution strategy across paid search, paid social, programmatic, and emerging channels to drive integrated campaign activation and engagement.
Manage end-to-end paid media campaigns including strategy, audience targeting, budget, bidding, creative testing, tracking, and optimization to maximize qualified pipeline.
Develop and refine AI-powered workflows and automations for campaign execution, collaborate cross-functionally to optimize conversion and continuously improve performance outcomes.
7+ years of hands-on experience managing paid media and performance marketing programs in B2B SaaS, cybersecurity, or enterprise technology.
Proven experience with platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Reddit Ads, and programmatic advertising tools.
Demonstrated ability to independently build, launch, optimize, and scale digital campaigns from strategy through execution.
Experience leveraging AI tools and automation to improve marketing efficiency and campaign execution.
Strategic and execution-focused marketer with strong operational skills in performance marketing and campaign management across multiple digital channels.
Experienced in complex B2B buying environments, driving engagement and qualified pipeline through integrated demand generation.
Skilled in using AI and automation technologies to enhance marketing processes and cross-functional collaboration, with comfort working in fast-evolving tech marketing environments.