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Mid-level popular role, broad channel requirements, and metro location increase competition.
Core paid-marketing skills transfer, but fintech regulatory requirement reduces cross-industry fit.
Explicit 5+ years, fintech B2C experience and mandatory paid-channel/MMP skills enforce strict shortlisting.
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Own and optimize end-to-end performance marketing campaigns focused on app installs and user acquisition for fintech products.
Track and improve key metrics including CAC, LTV, ROAS, CPI, and funnel conversions to maximize ROI.
Collaborate with Product, Compliance, Design, and Content teams to ensure campaigns meet regulatory requirements and brand guidelines.
5+ years of performance marketing experience in B2C fintech or financial services.
Bachelor’s degree in Marketing, Business, or a related field.
Proven ability to scale app installs and user acquisition through paid channels such as Google Ads, Meta, and Apple Search Ads.
Experience with MMPs and analytics tools (e.g., Google Analytics) for campaign tracking and optimization.
Data-driven marketer with fast execution skills focused on measurable growth in regulated fintech environments.
Experienced in managing paid acquisition channels and conducting A/B testing to optimize campaign performance.
Capable of cross-functional collaboration with Product, Compliance, and Creative teams to deliver compliant and impactful marketing campaigns.