Performance Marketing Manager
Finvasia (company site, opens in a new tab)5+ yrsChandigarhOn-siteDirect career pageEst. 10–18 LPA
Posted on 31 Aug
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Job description
Structured overview of role & requirements
About This Role
- Own and optimize end-to-end performance marketing campaigns focused on app installs and user acquisition for fintech products.
- Track and improve key metrics including CAC, LTV, ROAS, CPI, and funnel conversions to maximize ROI.
- Collaborate with Product, Compliance, Design, and Content teams to ensure campaigns meet regulatory requirements and brand guidelines.
Minimum Requirements
- 5+ years of performance marketing experience in B2C fintech or financial services.
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven ability to scale app installs and user acquisition through paid channels such as Google Ads, Meta, and Apple Search Ads.
- Experience with MMPs and analytics tools (e.g., Google Analytics) for campaign tracking and optimization.
Ideal Candidate Profile
- Data-driven marketer with fast execution skills focused on measurable growth in regulated fintech environments.
- Experienced in managing paid acquisition channels and conducting A/B testing to optimize campaign performance.
- Capable of cross-functional collaboration with Product, Compliance, and Creative teams to deliver compliant and impactful marketing campaigns.