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Metro location and strong employer brand but senior, specialized analytics focus limits candidate pool.
Marketing analytics and brand measurement skills transfer across industries but need domain marketing experience.
Requires explicit 10+ years plus mandatory analytics, SQL/Python and visualization tool expertise.
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Lead brand measurement and analytics by integrating diverse data sources into actionable strategic insights for JLL's brand health and market positioning.
Monitor and report on global brand health metrics, linking metric shifts to business or market events to influence marketing and brand strategies.
Develop, maintain, and present interactive dashboards and detailed reports using visualization tools to track brand performance and competitive analysis.
Minimum 10 years of experience in marketing analytics and market research.
Proficiency with data manipulation/statistical tools: SQL, Python, R and data visualization tools like Power BI, Tableau, or Looker Studio.
Strong experience with digital marketing analytics platforms including Adobe Analytics, Google Analytics, social media analytics (e.g., Sprout Social), and paid media platforms.
Location: On-site role based in Gurugram, India.
Experienced in handling complex multi-source marketing data and translating into strategic brand insights within a global matrixed organization.
Skilled in blending qualitative and quantitative data to draw comprehensive brand health narratives supporting business growth.
Capable of independently managing end-to-end brand measurement processes and communicating insights effectively to diverse stakeholders.