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Strong global brand, mid-level generalist title, and metro location increase applicant competition.
Role prefers life-sciences B2B marketing experience but uses transferable marketing-data skills across industries.
Explicit two-year minimum plus multiple preferred marketing automation and analytics platform proficiencies.
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Develop and execute multi-channel marketing campaigns including digital, social, email, and events targeting B2B customers in life sciences and healthcare.
Manage marketing automation tools, CRM systems (preferably Salesforce), and analytics platforms to optimize campaign performance and report insights.
Coordinate with internal and external partners to ensure brand consistency and meet marketing objectives across multiple concurrent projects.
Bachelor's degree plus minimum 2 years B2B marketing experience preferred in life sciences or healthcare, or advanced degree with no prior experience.
Proficiency with marketing automation platforms such as Eloqua, Workfront, Adobe Experience Manager.
Advanced skills in data analysis and visualization tools like PowerBI and Adobe Analytics.
Experience with CRM systems (preferably Salesforce) and digital marketing channels (email, social, search, display).
Experience working in complex matrix organizations managing multiple concurrent marketing projects.
Strong analytical skills combined with creative marketing abilities, capable of translating technical information into effective marketing messages.
Comfortable working in cross-functional teams with excellent stakeholder communication and project management skills.