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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end measurement and KPI framework for 1-2 live client engagements across 18 countries, ensuring data-driven performance narratives for clients.
Collect, track, and analyze customer, marketing, and web behavioral data to generate actionable insights that inform weekly campaign planning and budget decisions.
Deliver regular analytical reports (weekly movement, creative-test readouts, channel-mix analyses, quarterly narratives) and serve as the measurement authority in client briefings.
Minimum Requirements
Full-time, permanent position based in New Delhi HQ with immediate availability.
Proficiency in advanced Google Analytics 4 (attribution models, audience building), Meta and Google Ads (bidding strategies, incrementality), SQL basics, Looker Studio dashboarding.
Experience working with multi-domain marketing analytics including SEM, SEO, social media, and competitor analysis.
Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced in designing measurement architecture and providing client-ready analytical narratives with emphasis on accuracy and traceability of all claims.
Comfortable working in fast-paced, multi-domain political, reputation, and enterprise campaign contexts requiring discretion with NDA-grade data.
Has mentoring experience or capability, supervising junior analysts or interns, as promotion depends on teaching skills and leadership potential.
