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Metro location, mid-level generalist title, broad analytics skillset, and experiment ownership increase applicant competition.
Analytics skills transfer across industries, but marketing and client-intelligence context raise moderate domain specificity.
Multiple mandatory technical skills (SQL, Python, analytics tools) and domain expertise mandate stricter shortlisting.
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Own the analytical layer of marketing engagements including audience sizing, segment behavior, and measurable opportunity from kickoff through wrap.
Set measurement architecture (baselines, KPIs) and deliver recurring performance products such as weekly reads, competitor briefings, and quarterly market narratives.
Advise on marketing spend reallocation based on data, mentor junior analysts and interns, and manage experiment calendars with data-driven insights.
Work Experience Required: Not explicitly mentioned in the JD
Mandatory Skills: Advanced consumer and competitor data analysis, measurement architecture design, marketing analytics mastery including funnels, attribution, incrementality judgment, and statistical rigor.
Technical Skills: Proficient in production-level SQL (PostgreSQL), Python (pandas), GA4, Search Console, ad-platform analytics, and dashboard tools like Metabase & Grafana.
Location Requirement: Must be able to work full-time from New Delhi headquarters with immediate availability.
Experienced analyst capable of owning analytical layers of one to two marketing engagements with demonstrated decision-quality data outputs.
Skilled in building measurement architectures and interpreting campaign performance to produce client-facing insights and strategic recommendations.
Experienced mentor for juniors/interns, comfortable operating in a fast-paced environment with multiple concurrent engagements and data-intensive tools.