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Strong employer brand, generalist marketing manager title, and metro location increase applicant competition.
Role requires Indian pharmaceutical experience, therapeutic knowledge and KOL engagement, limiting cross-industry transferability.
Explicit 8-10 years, mandatory pharma industry and product-launch experience, and functional requirements enforce strict shortlisting.
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Lead product portfolio analysis and decision-making for new and existing pharmaceutical products including conceptualization, prioritization, and overseeing successful market launches.
Develop, validate, and implement go-to-market and brand strategies for existing and new products to achieve continuous annual growth in market share and product portfolio expansion.
Manage sales planning, budgeting, and customer relationship initiatives while leading and mentoring a marketing team to execute business strategies effectively.
MBA plus a graduate degree in Science stream.
8-10 years of experience in the Indian Pharmaceutical Industry with experience in Product Management and at least one new product launch.
In-depth understanding of Indian Pharmaceutical Industry with knowledge of diseases, therapies, and relevant therapeutic areas.
Work Experience Required: 8-10 years in Indian Pharmaceutical Industry, including product management and new product launch experience.
Experienced in pharmaceutical product lifecycle management with strong strategic decision-making capabilities in product portfolio and brand management.
Demonstrates leadership in managing cross-functional teams and stakeholder relationships, including KOLs and strategy teams.
Strong analytical skills with the ability to interpret market data, clinical results, and financials to inform prioritization and growth strategies.