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Strong global brand, mid-level generalist marketing role in metro market increases applicant competition.
Core PR and partnership skills transfer across industries, but preference for kids/consumer brand experience raises specificity.
Explicit 6–8 years requirement plus specific PR, partnerships and kids-consumer brand experience increases strictness.
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Lead development and execution of strategic communication and partnership marketing strategies to positively impact business.
Manage creation of sustainable communication ecosystems including owned and earned media to boost LEGO's share of voice among target audiences.
Collaborate with internal and external stakeholders to present business recommendations and adjust strategies based on performance analytics.
6-8 years of experience in consumer brand marketing, preferably with kids/family products.
Proven expertise in PR and partnership marketing strategy development and execution in fast-paced environments.
Strong skills in audience-first/digital-first marketing communication planning with marketing and sales teams.
No relocation assistance provided; must be able to work hybrid with approximately 3 days per week in office.
Experienced in managing IP partnerships and PR agency relationships for global brands in India.
Results-oriented with strong decision-making, analytics, and time-management skills in complex organizational settings.
Proficient in building effective relationships and negotiating across business units, with strong presentation and written communication skills.