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Mid-level, popular performance marketing role with metro location and broad channel skills increases applicant competition.
Performance marketing skills and platform experience are highly transferable across industries.
Explicit 2-year requirement plus mandatory platform experience creates moderate shortlisting strictness.
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Execute and optimize digital performance marketing campaigns across multiple paid channels such as Search (SEM), Display, Social Media, and Affiliate Marketing.
Monitor and analyze campaign data daily to optimize budgets, bids, creatives, and targeting aimed at achieving key performance indicators (KPIs).
Prepare performance reports and collaborate cross-functionally to align campaigns with customer acquisition and business growth objectives.
Minimum 2 years of hands-on experience in performance marketing or paid media.
Bachelor's degree in Marketing, Business, Communications, or related field.
Experience with Google Ads, Meta (Facebook & Instagram) Ads, and other paid advertising platforms.
Work Experience Required: Minimum 2 years
Strong analytical approach to optimize campaigns based on performance data and A/B testing results.
Experience managing multi-channel paid campaigns focused on customer acquisition and retention.
Comfortable working in a cross-functional setting collaborating with creative, content, and sales teams.