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Generalist Marketing Manager title and metro location increase applicant density, but smaller brand moderates competition.
Core marketing skills are transferable across industries, though some industry-specific knowledge is typically preferred.
No explicit years or certifications but managerial experience and marketing-tool proficiency make filters moderately strict.
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Develop and execute comprehensive marketing strategies to drive business growth and achieve sales targets.
Manage and optimize digital marketing channels including website, social media, email marketing, and online advertising.
Analyze marketing campaign performance and market trends to provide actionable insights and improve marketing effectiveness.
Bachelor's degree in Marketing, Business, or a related field.
Proven work experience as a Marketing Manager or similar role; specific industry preference not explicitly mentioned.
Proficiency in marketing software/tools such as CRM systems, Google Analytics, and marketing automation platforms.
Location: Kolkata, West Bengal, India; Travel required as per role demands.
Experienced in leading end-to-end marketing initiatives with measurable impact on business growth.
Skilled in data-driven decision making and able to collaborate effectively across cross-functional teams.
Comfortable managing budgets and multiple priorities in a dynamic environment with a focus on digital marketing and content creation.