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Job Description
Structured overview of role & requirementsAbout This Role
Lead client partnerships to translate complex marketing data into actionable business strategies improving campaign performance.
Design and execute advanced marketing measurement initiatives including experimentation, incrementality, and attribution methodologies.
Drive adoption of advanced analytics leveraging SQL, Python, and data visualization to generate insights and influence product innovation and measurement strategy.
Minimum Requirements
10+ years of experience in analytics, marketing science, measurement, or consulting.
5+ years of experience using SQL or similar querying languages.
3+ years of project or program management experience.
Bachelor's degree in Statistics, Data Science, Economics, Engineering, or Mathematics.
Ideal Candidate Profile
Strong technical expertise in marketing measurement methodologies including incrementality, attribution, MMM, experimentation, and CAPI.
Experience working with large-scale datasets and applying advanced analytics and AI/LLM techniques.
Skilled in influencing cross-functional teams and driving thought leadership in B2B marketing measurement within digital marketing and AdTech ecosystems.