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Strong employer brand, mid-level generalist marketing title, metro location, and broad retail marketing skills drive high competition.
Retail marketing skills transfer well to FMCG and consumer brands but less to B2B or technical industries.
Explicit 3–6 years requirement plus MBA preference and specific retail marketing skills increases screening strictness.
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Develop and execute comprehensive go-to-market and micro marketing plans including campaigns for multiple retail channels.
Drive new product penetration through planning and execution of dealer and product meets, and ensure new product listings and launches especially on specific platforms (MPEC and TEC).
Create and implement regional strategies and visual merchandising plans; manage detailed reporting and MIS dashboards on sales, market penetration, and campaign tracking.
MBA or Post-Graduate degree required.
3-6 years of relevant marketing experience.
Experience in brand management or retail marketing (implicit from role description).
Location: Based in Bengaluru, Karnataka, India (inferred from company location; not explicitly mentioned as mandatory).
Experienced in managing end-to-end marketing plans with a focus on retail go-to-market strategies.
Strong quantitative skills to handle detailed sales reporting and data management (MIS dashboards, performance tracking).
Capability to execute region-specific initiatives and integrate visual merchandising with broader marketing campaigns for physical retail channels.