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Known professional services brand, metro hybrid role, senior generalist marketing attracts moderate competition.
Strong preference for professional services/finance experience and specific marketing platforms increases industry fit sensitivity.
Strict 8+ years, sector experience, and mandatory tools (Salesforce/Eloqua) make shortlisting highly selective.
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Develop and execute integrated multi-channel marketing strategies for North American Financial Advisory service lines to position the company as a market leader.
Manage digital marketing campaigns, website content, events, PR, and sales collateral to drive brand awareness and business growth.
Use data analytics and AI-enabled tools to optimize marketing performance, budget management, and ROI measurement.
Minimum 8 years in business marketing, with at least 8 years in senior marketing roles, preferably in professional services or finance.
Experience with digital marketing platforms such as Salesforce, Eloqua, and data analytics tools.
Strong project management skills with ability to handle multiple priorities and stakeholders.
Work hours aligned with 2pm – 11pm IST; hybrid work arrangement.
Experienced in both strategic planning and tactical execution of marketing campaigns in professional services or finance sectors.
Proven ability to collaborate cross-functionally, including with senior executives, and lead multi-disciplinary marketing initiatives.
Skilled at leveraging data-driven insights and emerging technologies to enhance marketing outcomes and business growth.