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Strong employer brand, Bangalore metro location, and mid-level digital marketing role increase candidate competition.
Marketing operations and platform skills are moderately transferable across industries but require domain knowledge.
Multiple mandatory platform skills (GA4, GTM, SFDC, Netcore) and explicit 3–5 years requirement.
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Own and optimize core marketing operations including CRM (Salesforce) and marketing automation (Netcore) systems integration and workflow management.
Ensure accurate data capture and governance across digital marketing infrastructure such as web tracking, GTM/GA4, and attribution models, driving consistent reporting and performance analytics.
Manage digital marketing budgets, spending, and vendor/tool relationships to enable timely and effective campaign execution.
3-5 years of work experience in marketing operations or related roles.
Hands-on expertise with GA4, Google Tag Manager (GTM), and BI/visualization tools like Tableau or Google Data Studio.
Proficiency in marketing automation platforms such as Salesforce Marketing Cloud or Netcore and CRM systems like Salesforce (SFDC).
Work Experience Required: 3-5 years
Experienced in managing integrated marketing technology stacks with strong analytical and process optimization focus.
Capable of bridging technical marketing infrastructure and business stakeholders through clear data-driven recommendations.
Skilled at leading cross-functional performance reviews and coordinating budget and vendor management in a digital marketing context.