Senior Manager - Growth Marketing
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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end execution of email, website, and paid media campaigns, integrating these into a single system to drive pipeline (MQL, SQL) across India, APAC, Africa, and Middle East markets.
Manage marketing operations including martech stack ownership (CRM/MAP hygiene, lead scoring, integrations), ensuring data integrity and scalable systems for campaign execution and SDR coordination.
Translate go-to-market strategy into actionable campaign plans, coordinate multi-regional product launches, own SEO (traditional and AI-driven), and manage performance marketing budget (~$350K) directly linked to pipeline outcomes.
Minimum Requirements
6–10 years of experience in B2B marketing with direct ownership of demand generation, campaigns, or marketing operations.
Proven accountability for managing a martech stack and campaign delivery processes beyond tool usage.
Experience managing paid media budgets and making strategic channel allocation decisions.
SaaS/B2B tech domain preferred; experience in CCaaS/CPaaS or adjacent sectors is a strong plus.
Ideal Candidate Profile
Strategic executor with strong systems-building ability who can develop repeatable processes, playbooks, and operational rigor for scalable growth marketing across multiple international markets.
Comfortable with marketing funnel metrics (MQL, SQL, SAL), attribution analysis, and translating campaign data into pipeline outcomes trusted by sales and leadership.
Experienced with integrated campaign management (email, paid, website) and ownership of martech stack operations ensuring marketing-sales alignment and data integrity.