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Remote, mid-level generalist marketing role in metro with broad toolset increases candidate competition.
Performance marketing and ad-platform skills are broadly transferable across industries.
Explicit 2–5 year requirement plus platform and tracking expertise creates moderate filtering.
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Plan, execute, optimize, and report on paid search and social media campaigns across platforms including Google Ads, Microsoft Ads, Meta, TikTok, Reddit, LinkedIn, and Pinterest.
Manage tracking, measurement, and QA of campaigns, including pixel/tag validation, attribution setup, and campaign launch accuracy.
Collaborate with cross-functional teams and deliver actionable insights to meet key client KPIs like ROAS, CPA, CPL, and CTR.
2 to 5 years of experience managing paid search and/or paid social campaigns.
Proficiency with paid search tools (Google Ads, Microsoft Ads, Google Ads Editor, Microsoft Ads Editor, SA360) and paid social platforms (Meta Ads Manager, TikTok Ads, Reddit Ads, LinkedIn Campaign Manager, Pinterest Ads).
Experience with analytics and tracking tools such as Google Tag Manager and GA4; familiarity with attribution platforms like Skai, Rockerbox, Pathfinder is a plus.
Must be an immediate joiner; work timing from 5pm to 2am IST; remote work mode.
Experience handling end-to-end digital campaign management with strong analytical and optimization focus, capable of delivering data-driven growth.
Ability to operate independently managing complex campaigns across multiple search and social channels, ensuring accurate tracking and attribution.
Comfortable working in a remote setup with late evening to early morning IST shift, aligned to global team collaboration and delivery timelines.