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Strong employer brand plus a generic sales officer title attracts many applicants, but non-metro location limits density.
Core sales and distributor skills are transferable, but HORECA and distributor experience moderately favor FMCG/F&B candidates.
No explicit years, certifications, or rigid technical requirements are stated, so filters will be loose.
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Map and nurture potential market in institutions and HORECA channels, managing key client relationships.
Set and monitor monthly, quarterly, yearly distributor targets for value and volume, ensuring product availability per guidelines.
Manage distributor compliance, sales execution, overheads, returns, and secondary sales force performance including training and communication.
Work Experience Required: Not explicitly mentioned in the JD
Location Requirement: Uttar Pradesh
Skill Requirements: Strong communication and analytical skills
Compliance with company policies and directives mandatory
Experience in managing distributors and developing secondary sales force in FMCG or related sectors.
Ability to analyze market intelligence including competitor activity and price changes.
Comfortable operating in a market-facing, target-driven role requiring distributor and client engagement.