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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end mobile growth funnel for iOS and Android apps, targeting acquisition, activation, monetization, and retention.
Run data-driven experimentation program including A/B tests to improve trial-to-paid conversion, retention, and revenue.
Optimize app store presence and paid acquisition campaigns; manage creative testing and lifecycle marketing journeys to drive mobile MRR and subscriber growth.
Minimum Requirements
4 to 7 years of hands-on growth experience with consumer (B2C) mobile apps, including subscription or freemium models.
Proven success with App Store Optimization (ASO) on both Apple App Store and Google Play.
Experience managing paid user acquisition on at least two of these channels: Apple Search Ads, Meta, Google App Campaigns, with live budgets and measurable impact.
Strong understanding of iOS and Android subscription mechanisms (StoreKit, Play Billing, free trials, intro offers).
Ideal Candidate Profile
Experienced in owning and growing consumer mobile products with full funnel responsibility and strong data fluency.
Skilled in cross-functional collaboration with product, design, engineering, and marketing to execute growth experiments.
Comfortable working in a lean, resourceful environment with focus on measurable business outcomes and AI-enabled growth workflows.