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Mid-level, popular mobile app marketing role with broad skills and global product increases applicant competition.
Role requires app-specific skills (ASO, Apple/Google ads), moderately transferable across consumer app and digital marketing roles.
Explicit 3–6+ years plus mandatory ASO and Apple/Google/Meta ad expertise increases shortlist rigidity.
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Lead and optimize paid user acquisition campaigns on Google Ads, Meta Ads, and Apple Search Ads focusing on maximizing ROI and ROAS.
Drive organic growth through App Store Optimization (ASO), influencer outreach, and strategic content partnerships globally.
Analyze key performance metrics to continually improve campaign effectiveness and collaborate with product and creative teams to align marketing with product vision.
3–6+ years of experience in mobile app marketing with proven success in both organic and paid acquisition.
Expertise in Google Universal App Campaigns (UAC) and Apple Search Ads performance marketing.
Track record of managing campaigns based on ROAS and performance attribution.
Location requirement: Mohali (contractual position).
Experience marketing global mobile apps, preferably in entertainment or content-heavy categories like short video drama series.
Data-driven and analytics-oriented marketer with strong skills in campaign optimization and ROI measurement.
Proven ability to build and scale performance marketing strategies under profitability constraints in a bootstrapped company environment.