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Tier-1 brand, metro location, and a generalist regional marketing role attract many qualified applicants.
Role demands APAC travel-retail and beauty ecommerce expertise, limiting cross-industry transferability.
Explicit 8–10 years, APAC regional experience, and channel-specific digital and CRM skills enforce strict filtering.
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Lead regional integrated 360 digital marketing strategy for Travel Retail APAC to drive maximum reach, awareness, and engagement across traveler segments.
Develop and execute high-impact digital media strategies and partnerships with key APAC platforms (e.g., Facebook, Tencent, Alibaba) to enhance exposure and conversion.
Manage Pretail eCommerce site launches, promotions, and content coordination with brand, sales, retailer, and regional teams to optimize brand presence and sales during peak travel seasons.
8-10 years of experience in Digital Marketing and Ecommerce within the APAC region.
Proven experience in digital media campaigns including Display, Mobile, Ecommerce, and Demand Generation/Sampling.
Familiarity with global (Facebook, Google, Instagram) and regional (Alipay, Tencent, Ctrip) digital platforms.
Degree in Marketing, New Media, or relevant field.
Experienced in managing cross-functional stakeholder relationships and complex project deliverables in a fast-paced environment.
Deep understanding of digital marketing ecosystems within travel retail and ability to leverage data-driven insights for campaign optimization.
Prior exposure or interest in Beauty, Fashion, Luxury, or FMCG sectors and capability working within large multinational corporations.