Back
Tier-1 brand, metro location, mid-level generalist marketing title, and broad channel requirements increase competition.
Role favors consumer goods and e-commerce category experience, making cross-industry transfers limited.
Explicit 4+ years and industry-specific marketing/category experience requirement increases screening rigor.
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Support category growth by analyzing performance and identifying business opportunities with the Category Marketing Manager.
Manage end-to-end product launches including market assessments, pricing, competitive benchmarking, portfolio planning, and commercialization.
Execute integrated marketing campaigns across ATL, BTL, Digital, E-commerce, and Retail channels ensuring consistent brand messaging.
4+ years of experience in Marketing, Category Management, Brand Management, or Commercial roles within Consumer Durables, FMCG, Consumer Technology, or E-commerce.
MBA from a premier B-School preferred but not mandatory.
Strong analytical, commercial, and project management skills with understanding of ATL, BTL, Digital, and E-commerce marketing.
Role requires working in-office at least 3 days a week (hybrid).
Experience in category management with ability to translate consumer and market insights into actionable strategies.
Comfortable collaborating across Sales, Supply Chain, Finance, Digital, Agencies, and Global teams indicating cross-functional operating style.
Commercially minded with proficiency in data-driven decision making and integrated marketing execution.