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Strong global brand, generalist senior marketing title, and broad regional demand-generation scope increase applicant competition.
High industry specificity: life-sciences and analytical-instrumentation domain experience is required and less transferable.
Explicit 8+ years and industry-specific analytical-instrumentation and commercialization experience make filters stringent.
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Develop and drive regional marketing strategy and programs to support business growth and customer engagement for Chromatography and Mass Spectrometry in the APJ region.
Serve as key liaison between regional commercial teams and global/divisional marketing to align strategies with regional market needs.
Lead planning and execution of multi-channel marketing activities including digital marketing, events, new product launches, and sales enablement to drive demand generation and sustainable growth.
Bachelor’s degree in Life Sciences, Chemistry, Biology, Engineering, Business, Marketing, or related discipline; advanced degree (MS/PhD) and/or MBA preferred.
8-10+ years of experience in marketing or related function within life sciences, analytical instrumentation, or relevant B2B sectors.
Demonstrated experience in regional marketing strategy, go-to-market, demand generation, and new product commercialization.
Ability to travel approximately 20-30%, including international travel as required.
Deep knowledge of life sciences and analytical instrumentation markets and customer segments in the APJ region.
Proven track record managing integrated, measurable multi-channel marketing programs in complex global matrix organizations.
Experience collaborating with regional commercial, business unit, and cross-functional teams to translate business priorities into impactful marketing initiatives.