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Strong employer brand, mid-level generalist marketing role, and metro hiring market drive high competition.
Core growth and CRM skills are transferable, but healthcare/regulatory experience increases fit sensitivity to medium.
Explicit 7+ years requirement and mandatory marketing/CRM experience create moderately stringent screening.
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Support execution and coordination of multi-channel growth and retention marketing campaigns and lifecycle programs across digital, email, web, direct mail, CRM, and other channels.
Manage campaign planning, briefing, approvals, QA, launch readiness, performance monitoring, and reporting to optimize audience engagement and retention.
Coordinate cross-functionally with content, creative, analytics, product, legal, privacy, compliance, and channel teams to ensure timely delivery and compliance.
Bachelor's degree in marketing, communications, business, or related field.
7+ years of experience in marketing, digital marketing, CRM, lifecycle marketing, campaign operations, or related roles.
Experience supporting multi-channel marketing campaigns involving digital, email, web, direct mail, social, CRM channels.
Work Experience Required: 7+ years in relevant marketing and campaign coordination roles.
Experienced in managing complex campaign operations within fast-paced, matrixed environments requiring cross-team collaboration.
Strong organizational and project coordination skills handling multiple tasks, deadlines, approvals, and stakeholder management.
Proficient in leveraging campaign performance data, audience insights, and engagement metrics to support optimization of marketing initiatives.