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WPP brand, Noida metro location, and generalist technical consultant title increase applicant competition.
Role requires platform-specific Adobe AEP/AJO expertise and marketing data models, limiting cross-industry transferability.
Multiple mandatory martech, database, and programming skills increase screening rigor.
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Own the solution design and implementation of Martech platforms focusing on Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).
Manage marketing database design including querying, aggregates, joins, indexing, and data modeling for campaign objectives.
Develop and customize customer journeys using rules and conditional logic based on customer behavior and attributes, coordinating cross-functional implementation efforts.
Experience in digital marketing with hands-on Martech platforms implementation, specifically Adobe AEP and AJO.
Proficiency in database technologies such as SQL, Oracle, or Teradata, and data model design for marketing databases.
Programming skills in logical programming languages like JavaScript, Python, or PHP, and comfort with HTML/CSS.
Good communication skills to independently interact and coordinate with customers and teams.
Experience working within marketing technology and digital marketing environments focused on large-scale platform implementation.
Strong cross-functional collaboration skills with technology and business stakeholders to execute marketing campaigns.
Technical proficiency in complex data models (preferably XDM) and ability to translate marketing campaign objectives into technical solutions.