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Tier-1 bank brand, mid-level digital marketing role, metro location, and broad media/budget responsibilities drive high competition.
Core digital acquisition and media buying skills are broadly transferable across industries.
Explicit 6–10 years requirement plus specific digital media, budget and compliance experience required.
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Own campaign strategies including acquisition forecasting, performance reporting, and achieving business goals.
Manage marketing budget, agency and vendor relationships, including media buying contracts and negotiations.
Optimize creative, messaging, and landing pages to improve KPI-driven business results, ensuring quality assurance and compliance.
6-10 years of experience in digital marketing with influence in online paid media; SEO/SEM experience is a plus.
Bachelor's degree required; Master's degree preferred.
Experience managing marketing budgets and vendor/agency relationships.
Not explicitly mentioned in the JD: Notice period and strict location requirements.
Experienced in leading digital acquisition campaigns and vendor negotiations in a complex business environment.
Demonstrates strong strategic influence over marketing product selection and campaign design.
Operates with sound ethical judgment and risk assessment aligned with compliance and business reputation standards.