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Job Description
Structured overview of role & requirementsAbout This Role
Lead and define the global B2B content agenda, managing a team of writers and AI specialists to deliver high-quality content at scale.
Leverage cutting-edge Generative AI tools to accelerate content production, experiment with innovative formats, and optimize growth tactics.
Design and execute data-driven lead generation funnels and multi-channel distribution strategies to grow and retain B2B subscribers globally.
Minimum Requirements
Bachelor's degree or equivalent practical experience.
At least 9 years of marketing experience across growth, product marketing, brand marketing, or social fields.
Minimum 2 years of experience managing people or teams.
Experience managing cross-functional or cross-team projects.
Ideal Candidate Profile
Experienced in leading cross-functional projects and teams involving creative, editorial, or technical members, especially in B2B marketing contexts.
Strong knowledge and practical experience with Generative AI applications in marketing and content workflows, including staying current on AI trends.
Data-driven decision maker skilled in analysis of performance metrics, audience insights, and optimization of lead generation and subscription growth strategies in global or tech-focused businesses.