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Tier‑1 employer, broad senior marketing remit, and popular manager title yield high candidate competition.
Role's B2B ads focus, product marketing, and AI content expertise make industry experience highly relevant.
Explicit 9‑year experience and 2‑year management minimum with AI and global requirements increases shortlisting strictness.
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Lead and define the global B2B content agenda, managing a team of writers and AI specialists to deliver high-quality content at scale.
Leverage cutting-edge Generative AI tools to accelerate content production, experiment with innovative formats, and optimize growth tactics.
Design and execute data-driven lead generation funnels and multi-channel distribution strategies to grow and retain B2B subscribers globally.
Bachelor's degree or equivalent practical experience.
At least 9 years of marketing experience across growth, product marketing, brand marketing, or social fields.
Minimum 2 years of experience managing people or teams.
Experience managing cross-functional or cross-team projects.
Experienced in leading cross-functional projects and teams involving creative, editorial, or technical members, especially in B2B marketing contexts.
Strong knowledge and practical experience with Generative AI applications in marketing and content workflows, including staying current on AI trends.
Data-driven decision maker skilled in analysis of performance metrics, audience insights, and optimization of lead generation and subscription growth strategies in global or tech-focused businesses.