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Job Description
Structured overview of role & requirementsAbout This Role
Plan, execute, and optimize digital marketing strategies for eCommerce clients to drive traffic, customer acquisition, retention, and revenue growth.
Manage multi-channel marketing campaigns across SEO, Paid Search, Social Media Ads, Email, SMS, Affiliate, and Content Marketing, focusing on CAC, ROAS, and conversion rates.
Use analytics platforms like GA4, Google Ads, Meta Ads, Shopify Analytics, and Adobe Analytics to measure, report, and improve marketing performance and client outcomes.
Minimum Requirements
Work Experience Required: Not explicitly mentioned in the JD.
Bachelor’s degree in Marketing, Communications, Business or related field.
Experience with eCommerce marketing, performance marketing, customer lifecycle marketing, and data-driven decision-making.
Familiarity with analytics and marketing automation tools such as GA4, Google Ads, Meta Ads, Shopify Analytics, Adobe Analytics, and marketing automation platforms.
Ideal Candidate Profile
Demonstrated capability to drive growth in client revenue and online sales with measurable marketing impact.
Proven ability to manage and deliver marketing initiatives within timelines and budgets while maintaining strong client satisfaction and retention.
Experience in multi-channel digital marketing including optimizing conversion rates, customer retention, repeat purchase rates, and ROAS.
