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Tier-1 employer, common Brand Manager title, metro location, and broad marketing requirements increase competition.
Pharma regulatory knowledge, KOL relationships, and hospital marketing reduce cross-industry transferability.
Explicit 1–3 year requirement plus pharma/regulatory and KOL experience makes filtering moderately strict.
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Develop and execute comprehensive marketing and brand strategies including product promotions and digital campaigns to drive sales and brand awareness.
Collaborate with cross-functional teams and Key Opinion Leaders to enhance product visibility and ensure effective brand communication.
Monitor campaign performance, conduct root cause analysis for KPI non-compliance, ensure regulatory compliance, and optimize promotional strategies.
Post-graduation in sales/marketing; graduation in science preferred.
1-3 years of overall work experience in product management role.
Experience in pharma sector product/brand management or related marketing roles preferred.
Not explicitly mentioned in the JD: Notice period or strict location requirements.
Candidate with exposure to product/brand management and marketing analytics in pharmaceutical or healthcare sectors.
Experience working with digital marketing tools, CRM, data visualization, and knowledge of legal/compliance regulations.
Strong business acumen with ability to analyze market intelligence and translate into strategic brand plans.