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Medium — strong Salesforce brand and metro location balanced by specialized certifications and senior requirements.
High — deep Marketing Cloud, Data Cloud and migration expertise required, limiting cross-industry transferability.
High — multiple mandatory Salesforce certifications, explicit 8–14 years and concrete migration implementation requirements.
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Own the end-to-end solution design and functional migration strategy for clients moving from legacy marketing automation platforms to Salesforce Marketing Cloud Next and Salesforce Data Cloud.
Lead discovery workshops with client stakeholders to capture current platform capabilities, data architecture, journey complexity, and consent models.
Govern functional quality of migration deliverables, support user acceptance testing, and serve as trusted advisor for client marketing technology leads and digital directors.
8–14 years of experience in marketing technology, CRM and Salesforce platform consulting.
5+ years of hands-on Salesforce Marketing Cloud experience with at least 2 end-to-end Marketing Cloud Next or SFMC implementations or migrations in a solution design or architecture role.
Salesforce Marketing Cloud Email Specialist, Consultant, Administrator, and Salesforce Data Cloud Consultant certifications required.
3+ years of client-facing advisory experience involving solution design ownership and stakeholder management.
Experienced in orchestrating complex marketing technology transformations at enterprise scale with deep technical knowledge of Salesforce Marketing Cloud Next and Salesforce Data Cloud integration.
Able to lead large discovery workshops and produce executive-level functional design documentation and migration strategy artifacts.
Skilled in collaborating with Technical Architects and Data Cloud Architects to ensure alignment of functional and technical migration aspects and client satisfaction.