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Well-known brand, metro location, mid-level generalist marketing role with broad skills drives high competition.
Core B2B marketing skills are transferable but financial-services and product focus raise medium sensitivity.
Explicit 2-6 years plus required CRM, CMS, automation and content skills implies medium strictness.
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Drive initiatives to increase brand visibility, generate qualified leads, and strengthen market positioning for TransUnion INDAS in financial services ecosystem.
Manage and optimize website content, SEO, digital analytics, and execute integrated B2B marketing campaigns for lead generation and business growth.
Develop thought leadership content and sales enablement assets to support business development and ensure consistent messaging.
2-6 years of experience in B2B or product marketing.
Proficiency in CRM platforms (Salesforce, HubSpot or equivalent), CMS platforms (WordPress, Adobe Experience Manager or similar), email marketing platforms (Eloqua or equivalent), marketing automation, PowerPoint, and Excel.
Hybrid work location requirement: minimum two days a week in-person at assigned TransUnion office.
Experience preferred in financial services, consulting, technology, or data and analytics sectors.
Experienced in handling digital marketing tools including SEO/SEM, marketing automation, and CMS with data-driven campaign management.
Comfortable developing multi-format thought leadership content to educate the market and strengthen brand positioning.
Capable of managing marketing calendars, coordinating stakeholders and agencies, and building KPI dashboards for continuous performance optimization.