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Popular mid-level marketing role with broad digital and B2B requirements increases applicant competition.
Core digital marketing skills are transferable, but B2B and industry knowledge moderately matter.
Multiple required digital channels, SEO, analytics, and B2B experience suggests moderate shortlisting strictness.
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Plan and optimize digital marketing campaigns across platforms like Google, LinkedIn, Meta, and email to generate leads.
Develop and execute marketing strategies focused on B2B marketing, brand management, and market growth.
Manage SEO, website traffic, marketing analytics, and coordinate executions of campaigns, events, and promotional activities.
Work Experience Required: Not explicitly mentioned in the JD.
Experience with digital marketing platforms and lead generation tools (Google, LinkedIn, Meta, email).
Experience in SEO and website management to improve traffic and conversions.
Experience in B2B marketing and managing stakeholder relationships with sales and business teams, agencies, and vendors.
Proven ability to manage and optimize multi-channel digital marketing campaigns targeting B2B audiences.
Experience in using marketing analytics to track and improve campaign KPIs and ROI.
Ability to coordinate cross-functional teams and external partners to execute integrated marketing strategies.