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Tier-1 FMCG brand, metro location, broad senior brand role attracts many qualified applicants.
Requires lifestyle brand experience and MBA, making cross-industry transferability limited.
Explicit 8–10 years, MBA requirement and category experience make screening strict.
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Lead development, selection, and execution of growth drivers within MBP planning ensuring clear ROI and learning plans.
Drive brand performance discussions and influence clusters including BPMs, SNOP etc., while managing brand influencer and advocacy plans.
Shape future brand innovation pipeline by collaborating with internal and external partners, taking calculated risks and driving brand ambition.
MBA with specialization in Marketing from tier I/II institute.
8-10 years experience in Marketing with at least 5 years in lifestyle brand/category.
Work Experience Required: 8-10 years in Marketing including 5 years in lifestyle brand/category.
Primary Location: Bangalore HO.
Strong capability to translate consumer and customer insights into effective growth drivers with analytical rigor.
Experience leading cross-functional teams and agency partners towards cohesive brand agenda execution.
Comfortable driving brand strategy in a digital, performance-based environment with focus on innovation and commercial agility.