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Tier-1 employer, common Brand Manager title, metro location, and broad marketing requirements increase competition.
Role favors pharma brand management, KOL and hospital marketing experience, limiting cross-industry transferability.
Requires postgraduate qualification, explicit 1–3 years experience, and pharma/regulatory exposure, creating strict filters.
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Develop and execute detailed marketing and brand strategies focusing on product promotions, digital campaigns, and omnichannel approaches to grow market share and prescriptions.
Lead and coordinate promotional activities and campaigns including collaboration with creative agencies and Key Opinion Leaders to enhance product visibility and brand communication.
Monitor market trends, campaign performance, and compliance with regulations to optimize marketing effectiveness and provide training to sales teams aligned to brand strategy.
Post-graduation in sales/marketing; graduation in science preferred.
1-3 years of overall experience in a product management role.
Experience in product/brand management within the pharmaceutical sector or related roles such as marketing analyst/coordinator or business development.
Not explicitly mentioned: notice period requirements.
Has experience executing bold digital marketing strategies with measurable cross-channel impact across multiple brands or products.
Demonstrates strong collaboration skills working with vendors, agencies, internal teams, and Key Opinion Leaders in regulated pharma environments.
Possesses exposure to legal, compliance, medical regulations, CRM, and data visualization tools within pharma or healthcare marketing contexts.