





Strong brand and generic Sales Manager title increase applicant density despite non-metro location.
Requires NBFC DSA/channel and product knowledge, moderately reducing cross-industry transferability.
No explicit years but DSA/channel and MIS operational requirements imply moderate screening rigor.
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Execute sales operations via DSA channel to meet branch targets, coordinating with Risk, Operations, and Sales Governance for compliance and portfolio health.
Drive cross-selling of ABHFL and ABFC products as per branch objectives to maximize disbursals, profitability, and growth in assigned area.
Manage and optimize DSA relationships and processes to ensure operational efficiency and timely approvals across customer lifecycle stages.
Work Experience Required: Not explicitly mentioned in the JD
Mandatory Domain Experience: Sales operations in financial services, preferably unsecured loan products or personal loans.
Location Requirement: Based in Patiala, India (implied by job title and location).
Must have experience in managing multiple stakeholder coordination including Risk, Operations, Sales Governance teams.
Experienced in managing DSA channel relationships and executing sales plans under competitive market conditions.
Capable of analyzing local market trends and competitor offerings to optimize DSA network and improve sales outcomes.
Strong operational focus with ability to drive process improvements and cross-functional coordination for faster TAT and portfolio quality.