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Tier-2 agency, popular mid-level social role in Mumbai with broad skillset and 3–6 years target increases competition.
Agency and beauty/personal-care preference limits cross-industry transferability, but digital skills remain partly transferable.
Explicit 4+ years, agency and sector experience required, plus strong writing and analytics skills.
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Manage all content and community engagement for a top FMCG brand’s social media channels, including e-commerce, website, SEO, and email newsletters.
Lead creative vision and strategy for brand across social media, influencer, paid media, PR, e-commerce, and DTC channels, ensuring qualitative and quantitative success.
Collaborate closely with clients and internal teams to develop, execute and present compelling social media campaigns and maintain content/calendar scheduling.
Minimum 4+ years of experience in digital content creation and social media management, preferably with experience in beauty/personal care category.
Strong written English skills with flawless punctuation and spelling; experienced in writing SEO-optimized content and long-form articles.
Experience working in/agile environments and familiarity with digital agency or digital-first brand/agency/editorial background.
Location: Mumbai, Maharashtra; Must be comfortable working onsite (implied by #LI-Onsite tag).
Proven ability to lead social media strategy for large FMCG or beauty/personal care brands with combined creative and analytical skills.
Experienced at managing cross-functional teams and acting as the primary creative liaison across brand and creative teams.
Adaptable to fast-paced digital trends, with strong knowledge of social media platforms, content formats, and audience behavior; comfortable leveraging data insights to inform creative decisions.