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Metro location, popular influencer role, mid-level experience and known agency brand increase applicant competition.
Requires prior beauty and FMCG influencer experience, making skills less transferable across industries.
Explicit 3+ years, required beauty/FMCG experience and analytics/tool proficiency create stringent filters.
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Develop and execute influencer marketing strategies and lead creative campaigns for leading beauty brands within the FMCG sector.
Identify, build, and maintain relationships with prominent influencers, agencies, and thought leaders; oversee influencer campaign ideation to execution including performance tracking via KPIs.
Collaborate with marketing and design teams to coordinate multi-channel marketing strategies, including content creation, networking at events, and reporting campaign results.
3+ years of experience in influencer or digital marketing with prior managerial responsibilities.
Degree in Marketing, Communications, or a related field.
Prior experience specifically in beauty and FMCG sectors is mandatory.
Proficiency in analytics tools such as Google Analytics, HubSpot, or TapInfluence.
Experienced in leading influencer marketing campaigns within the beauty or FMCG industries with strong strategic and creative oversight.
Skilled in multi-stakeholder collaboration including influencers, agencies, and internal marketing teams, with excellent project management capabilities.
Comfortable and curious about AI and emerging technologies, with ability to quickly learn and apply new tools to influencer marketing strategies.