Back
Strong employer brand, metro location, and mid-level generalist marketing role increase applicant competition.
Role requires FMCG/shopper marketing expertise, making skills transferable primarily across consumer goods and retail sectors.
Explicit 4+ years plus FMCG/shopper marketing and customer-facing experience create moderately strict screening filters.
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Drive sales growth in Central Region by translating brand strategies into effective shopper marketing tools and in-store activations.
Create and deploy shopper sell-out tools, educate in-store experts, and manage visibility and communication plans across Grocery and Pharmacy channels.
Manage shopper budget, forecast monthly spend, evaluate activations for ROI, and maintain relationships with National Accounts to optimize shopper solutions.
Bachelor's degree required, preferably in Economics, Marketing, or Finance.
Minimum 4 years of consumer marketing experience including shopper or trade marketing campaign leadership, brand exposure, and direct customer engagement in OTC or FMCG categories.
Experience with commercial execution, data analysis, and working cross-functionally with Brand Marketing, Sales, and Category Management teams.
Role based in Gurugram, India.
Experienced in shopper marketing with strong ability to translate brand strategy into in-store visibility and shopper engagement tools.
Commercially minded with skills in analyzing data to identify business opportunities and optimize marketing spend.
Strong collaborator able to influence cross-functional teams and maintain key customer relationships to drive business plans.