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Generalist mid-level marketing role in metro Bangalore with broad skillset attracts high competition.
Core marketing skills are transferable, but B2B logistics and platform experience increase domain sensitivity.
Explicit 3–4 years requirement plus preferred MBA and logistics/platform experience creates moderate strictness.
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Own end-to-end marketing campaigns to drive brand awareness and customer acquisition for a digital freight platform targeting fleet owners and logistics service providers (LSP).
Collaborate closely with Sales and Operations teams to align marketing efforts with acquisition goals and revenue growth, including upselling.
Manage campaign performance tracking, market research, event organization, and partnership development to improve B2B engagement and platform growth.
3–4 years of marketing experience.
Skills in digital marketing, campaign management, customer acquisition strategies, social media, content marketing, and market trend analysis.
Preferred MBA/PGDM in Marketing.
Experience in logistics or tech platforms preferred but not mandatory.
Experienced in hands-on execution of B2B marketing campaigns within tech or logistics domains.
Comfortable working cross-functionally with sales and operations teams to integrate market insights into business growth strategies.
Data-driven decision-maker focused on performance measurement and research-backed marketing approaches.