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Generalist B2B Marketing Manager title, mid-level (3-5 yrs), metro location, broad skill requirements.
SaaS/cybersecurity preference raises domain bias, but core marketing skills remain transferable.
Explicit 3-5 years plus many mandatory skills (SEO, AEO, GA4, video editing, paid media, AI) increases filter strictness.
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Develop and execute integrated B2B marketing campaigns across multiple channels including social media, SEO/AEO, paid media, events, and sales enablement to drive measurable audience growth, engagement, qualified leads, and pipeline.
Own the end-to-end marketing process from strategy, content creation, digital program launch, performance analysis, optimization, to post-campaign reporting.
Leverage strong expertise in organic search and AI-driven discovery, plus practical skills in video editing and social content production, to enhance campaign effectiveness and visibility.
3-5 years of hands-on B2B marketing experience, preferably in SaaS or a technically complex industry.
Strong SEO expertise covering content strategy, on-page and technical SEO, competitive research, and performance measurement; practical knowledge of AEO/GEO, generative search, and AI-driven discovery platforms.
Proficiency in creating and optimizing integrated campaigns including social media, paid digital advertising, events, and sales enablement content; practical video editing experience required.
Strong analytical skills with experience using GA4, Google Search Console, SEMrush/Ahrefs or equivalents, CRM/marketing automation tools, and advertising analytics.
Work Experience Required: 3-5 years of hands-on B2B marketing experience
A marketing operator comfortable moving fluidly between campaign strategy, execution, creative content production, and data-driven optimization across multiple disciplines.
Experienced in technical B2B marketing, ideally with cybersecurity, cloud security, SaaS, or enterprise IT domain knowledge, capable of marketing to technical buyers such as CISOs and IT leaders.
Demonstrated track record of designing and delivering marketing programs that directly contributed to audience growth, lead generation, and sales pipeline within SaaS or complex technical environments.