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Remote role, common email marketing coordinator title, and junior experience level increase applicant competition.
Email/SMS campaign skills transfer across industries, but live-events experience increases domain specificity.
Explicit 1–2 year requirement plus ESP familiarity and after-hours reliability raises filtering strictness.
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Own and execute mass guest communication campaigns (email, SMS, app push) for boutique events, artist tours, and VIP programs using Klaviyo.
Draft, proofread, schedule, and QA all guest outreach including urgent day-of-show updates as primary after-hours contact.
Monitor campaign deliverability and performance metrics; coordinate closely with operations, ticketing, and program managers to address requests and data issues.
1–2 years experience in email/SMS marketing, guest services, or customer communications, preferably in live events, hospitality, or entertainment.
Fluency in English with excellent proofreading skills and strong attention to detail.
Familiarity with ESP platforms like Klaviyo or Mailchimp and basic data analysis for deliverability and campaign tracking.
Proven ability to handle after-hours and urgent communication requests reliably.
Experience working directly with live event tour management, road teams, or ticketing platforms preferred.
Strong organizational skills with exposure to project management tools like Asana to handle multiple concurrent requests.
Comfortable working in a fast-paced, 24/7 live entertainment or hospitality environment requiring proactive and meticulous communication.