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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end portfolio of Target Media data products including business definitions, data pipelines, quality, governance, and delivery.
Lead strategy and development of measurement and attribution data products to evaluate marketing investment impact across channels and campaigns.
Partner closely with Data Engineering to build and evolve datasets and pipelines within medallion architecture, ensuring trusted, well-governed data products.
Minimum Requirements
10+ years in product management with significant experience in measurement, data products, data platforms, AdTech/MarTech, or retail media.
Proven understanding of Marketing Measurement concepts such as Attribution, MTA, MMM.
Hands-on experience working closely with Data Engineering to define specs, shape schemas/contracts, and prioritize backlogs for dataset and pipeline building.
Work Experience Required: 10+ years in relevant product management roles. Notice Period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experience operating at the intersection of product, marketing measurement, analytics, and data engineering to translate technical capabilities into business outcomes.
Comfortable managing data governance, data quality, and trust as critical operational requirements in data products.
Experience with modern data platforms and architectures (medallion architecture, Data Lakehouse, data mesh) and collaborating cross-functionally with engineers, analysts, and stakeholders without direct authority.