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Common mid-level paid-media role with broad platform skills, leading to medium candidate competition.
Low because PPC, analytics, and campaign optimization skills transfer easily across industries.
Moderate filters: explicit 2-3 years and required platform experience, but no strict certifications.
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Evaluate and analyze digital advertising campaign performance focusing on metrics like CTR, conversion rates, and ROAS.
Generate regular reports and actionable insights to guide internal teams and clients for campaign optimization.
Assist in managing ad campaigns on platforms such as Google Ads and Facebook Ads, ensuring alignment with marketing goals and budget monitoring.
2-3 years of experience in digital marketing with emphasis on campaign analysis and optimization.
Proficiency in Google Ads, Meta Ads, and LinkedIn Ads campaign setup and management.
Bachelor's degree in Marketing, Business, or related field.
Strong analytical skills with proficiency in Excel or Google Sheets.
Experienced in interpreting large datasets to identify trends and optimize paid media campaigns.
Skilled in data-driven campaign strategy refinement within cross-functional digital marketing teams.
Focused on measurable campaign outcomes and budget-efficient advertising across major digital platforms.