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Tier-1 brand, metro Bangalore location, and a common Marketing Manager title increase candidate competition.
Retail-fashion and influencer/sports marketing focus requires somewhat domain-specific experience, so medium sensitivity.
No explicit years but specific agency, media planning and vendor-management skills imply medium strictness.
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Manage marketing budget and vendor negotiations for brand and sports marketing initiatives ensuring timely procurement and expenditure control.
Define target customer profiles using demographic and psychographic data, track consumer triggers and shopping behavior to inform marketing plans.
Coordinate agency partners across mainline, digital, media, and creative domains to deliver marketing campaigns, social content, and media buying with tracking for effectiveness.
Work Experience Required: Not explicitly mentioned in the JD
Location: India, Karnataka, Bangalore (Yemalur - Block 2)
No explicit degree or certification requirements mentioned
Must handle vendor onboarding, PO release, and invoice submissions indicating experience with procurement and agency management
Experience managing multi-channel marketing campaigns in fashion and retail or related sectors with budgeting and agency coordination.
Strong operational focus on marketing execution, vendor and agency management, and measurable campaign effectiveness.
Ability to analyze consumer demographics and psychographics to build targeted marketing strategies and optimize budget efficiency.