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Job Description
Structured overview of role & requirementsAbout This Role
Manage marketing budget and vendor negotiations for brand and sports marketing initiatives ensuring timely procurement and expenditure control.
Define target customer profiles using demographic and psychographic data, track consumer triggers and shopping behavior to inform marketing plans.
Coordinate agency partners across mainline, digital, media, and creative domains to deliver marketing campaigns, social content, and media buying with tracking for effectiveness.
Minimum Requirements
Work Experience Required: Not explicitly mentioned in the JD
Location: India, Karnataka, Bangalore (Yemalur - Block 2)
No explicit degree or certification requirements mentioned
Must handle vendor onboarding, PO release, and invoice submissions indicating experience with procurement and agency management
Ideal Candidate Profile
Experience managing multi-channel marketing campaigns in fashion and retail or related sectors with budgeting and agency coordination.
Strong operational focus on marketing execution, vendor and agency management, and measurable campaign effectiveness.
Ability to analyze consumer demographics and psychographics to build targeted marketing strategies and optimize budget efficiency.