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Strong employer brand, metro location, mid-level generalist marketing role drives high competition.
Marketing skills transferable, but retail and brand experience preferred, yielding medium sensitivity.
Requires agency, retail and budget experience but lacks explicit years, so moderate strictness.
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Manage and monitor marketing budget and expenditure for brand and sports marketing initiatives with vendor negotiations for best rates.
Coordinate with agencies (mainline, digital, media, creative) to deliver communication and marketing plans including social media content and artwork execution.
Define brand objectives and marketing plans aimed at increasing brand salience, store footfalls, consumer experience, and CRM while tracking campaign effectiveness and consumer feedback.
Work Experience Required: Not explicitly mentioned in the JD.
Location: India, Karnataka, Bangalore (Yemalur - Block 2) mandatory.
Experience or knowledge in vendor management, media planning & buying, and marketing budget management required.
Ability to coordinate with multiple agency partners and manage marketing collateral delivery.
Experienced in managing end-to-end marketing campaigns with measurable impact on brand and consumer metrics.
Skilled in agency and vendor relationship management, with negotiation and budget efficiency focus.
Comfortable working in a multi-agency environment handling creative, media, digital, and influencer marketing execution.