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Senior generalist B2B marketing role with broad digital, content and events scope in a metro location.
Role requires B2B industrial marketing and events experience, reducing cross-industry transferability.
Explicit 8–12 years requirement plus mandatory multi-channel, events and industry experience increases filter strictness.
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Own and execute the digital marketing strategy including SEO, LinkedIn, paid campaigns, and marketing automation to build inbound awareness and pipeline across multiple geographies and segments.
Lead end-to-end content and collateral creation including brand/product messaging, sales assets, case studies, videos, and social content, alongside planning and executing events and exhibitions domestically and internationally.
Recruit and grow a small marketing team and manage external agencies and budgets to develop brand identity, marketing measurement/reporting, PR, and sales enablement in a build-from-scratch marketing function.
8–12 years of marketing experience with a strong track record in B2B/industrial marketing and building or scaling marketing functions.
Bachelor's degree in Marketing, Business, Communications or related field; MBA/postgraduate in Marketing/Communications preferred.
Proficiency in digital marketing tools (SEO/SEM, LinkedIn, Google Ads, marketing automation), content creation, events/exhibitions management, and analytics (GA4, CRM, attribution).
Base location Ahmedabad; willingness to travel domestically and internationally for events; portfolio/work samples required.
Experienced B2B marketing leader with hands-on capabilities in digital marketing, content creation, and event management within industrial or technical sectors.
Comfortable operating in a build-from-scratch environment with strong project ownership and ability to work with senior leadership and sales teams.
Fluency in AI tools for content, design, research, and campaigns considered a significant advantage; experience marketing to export geographies favored.